Redefine|BDL

Redefine|BDL Hotels launches ‘KidsAdvisor’ campaign

Child in hotel room

Hotels across the UK will be inviting some pint-sized VIP guests to give their expert reviews this summer.

The ‘KidsAdvisor’ campaign will see children staying at Redefine|BDL Hotels (RBH) properties up and down the country encouraged to give their opinions on their family holidays via blogs and vlogs which could win them a fantastic prize.

John Stuart, Chief Operating Officer for RBH, which operates more than 45 hotels across the UK, said: “With huge numbers of families visiting our hotels each year, we know who the real bosses are when it comes to holidays.

“More often than not, kids are the true VIPs, with parents often choosing where to go and what to do on holiday based on what their children enjoy, and so we wanted to invite kids to tell us what they think about their stays with us.

“We’re encouraging families to blog and vlog about their trips, reporting on things like their rooms, meals and things to do in the local area. We’re hoping kids will get creative with their reviews, showing us all the exciting things they get up to whilst staying with us.”

Each participating hotel will pick the summer’s best blog or vlog, with the winning children scooping a complimentary overnight stay for their family.

John continues: “We can’t wait to see what kids enjoy most about our hotels and the towns and cities in which they’re located – we’re sure it will be fun to see it all through a child’s eyes.”

Participating hotels include Aberdeen Altens Hotel, Erskine Bridge Hotel & Spa, Princes Street Suites, Holiday Inn London - Brentford Lock, Holiday Inn London - Camden Lock, Holiday Inn Express London - Earls Court, Holiday Inn Express London - Park Royal, Holiday Inn Express St Albans, Holiday Inn Express Southampton, The Langstone Hotel, Ramada Encore Belfast, Crowne Plaza Reading, Aloft Liverpool and Holiday Inn Express Antrim. KidsAdvisors can submit their blogs and vlogs via each hotel’s social media channels.

RBH is the UK’s leading independent hotel management company, operating hotels by brands such as Holiday Inn, Courtyard by Marriott, Aloft, Crowne Plaza and Ramada Encore, as well as several independent properties.