Redefine|BDL

Redefine|BDL Hotels (RBH) has announced that it will manage the upcoming Holiday Inn Express Bridgwater, which is due to open in early 2019.

Holiday Inn Express Bridgwater
Work is already under way on the brand new, 138-bedroom property, which will sit within the Regional Rural Business Centre, close to the M5 motorway. The hotel will help support accommodation requirements in the region related to the Hinkley Point C development by EDF Energy.

The new hotel, which is being developed by Zeal Hotels in conjunction with Sandgate Properties Consortium, and will be designed in line with the latest ‘Gen4’ Holiday Inn Express specifications – a concept that was developed in line with industry-leading experts to meet the needs of today’s ‘Smart Travellers’.

It will also offer a spacious bar/restaurant area and two separate meeting rooms as well as on-site car parking.

RBH – the UK’s leading independent hotel management company – will manage the hotel when it opens.

The company, which operates a portfolio of more than 75 hotels, including 26 luxury properties, already manages 18 Holiday Inn Express properties across the country, as well as an additional three Holiday Inns.

Andrew Robb, Chief Business Development Officer for RBH, said: “We’re thrilled to be involved in this project and working closely with both Zeal Hotels and Sandgate to bring much-needed accommodation to the Bridgwater area. We are one of the most experienced operators of IHG hotels in the UK, having operated numerous properties under the Holiday Inn Express, Holiday Inn and Crowne Plaza brands, and look forward to continuing our partnership with IHG with this development.”

Tim Wheeldon, Managing Director for Zeal Hotels, said: “We are excited to get this hotel project under way. Once opened, Holiday Inn Express Bridgwater will complement existing local need for accommodation, in addition to the demand from the increasing number of travellers using the M5 to get to and from Devon and Cornwall during the holiday season.

“EDF Energy and its suppliers will also benefit with the addition of further bedrooms and meeting facilities in the area. We are pleased to appoint RBH to manage the hotel for us as they will bring a wealth of professional management experience to the team.”     

RBH’s portfolio includes private label and branded properties, including IHG, Hilton, Accor, Marriott and Wyndham hotels.